Malaysia Airlines: in search of a sustainable business model

Tiwari, Shalini Rahul; Kainth, Jyoti

doi:10.1108/eemcs-03-2014-0069

Cited by 2 publications

(3 citation statements)

References 2 publications

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“…Additionally, these laboratories also emphasized reducing costs without affecting passengers’ travel experience. Improving productivity : Jala also stressed upon ‘discipline of action’, that is, to persistently assess the outcomes and ensure it was done within the specified timeline. Additionally, around 15% of the manpower (over 3,000 employees) was separated using a mutual separation scheme, retirement scheme or contract expiry (Tiwari & Kainth, 2014). Significant cost reduction : Through a decrease in spending on fuel consumption, inflight maintenance, corporate sponsorships and manpower, a substantial cost reduction worth USD 116.67 million was achieved.…”

Section: Previous Successful Turnaroundsmentioning

confidence: 99%

“…Improving productivity : Jala also stressed upon ‘discipline of action’, that is, to persistently assess the outcomes and ensure it was done within the specified timeline. Additionally, around 15% of the manpower (over 3,000 employees) was separated using a mutual separation scheme, retirement scheme or contract expiry (Tiwari & Kainth, 2014).…”

Section: Previous Successful Turnaroundsmentioning

confidence: 99%

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Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy

Soman

Punjani

2022

Asian Journal of Management Cases

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In 1992, Naresh Goyal started on a journey to build the best airline in India, Jet Airways. With rising market share and revenues, Jet Airways began climbing up the ladder of success. It gradually became one of the household names in the Indian aviation sector. In 2005, it came up with an initial public offering (IPO) to reach greater heights with large investments from the funding raised. A ‘paradigm shift’ in the Indian airline business came in 2006 with the increased competition and entry of low-cost carriers. The rise in the competition impacted Jet’s turnover, which was ultimately reflected in the diminishing profitability margins. With a series of industry challenges and questionable managerial decisions, Jet became a debt-ridden and loss-making enterprise from being one of the leaders in the aviation sector. Eventually, in April 2019, Jet Airways temporarily ceased its operations because of a lack of funding available to sustain it. The consortium of lenders, led by State Bank of India (SBI), faced a serious dilemma; whether to revive the airline by looking for potential investors or declare Jet bankrupt and begin the bankruptcy proceedings.

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Section: Previous Successful Turnaroundsmentioning

confidence: 99%

Section: Previous Successful Turnaroundsmentioning

confidence: 99%

Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy

Soman

Punjani

2022

Asian Journal of Management Cases

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“…This review is based on "Malaysia Airlines: in search of a sustainable business model" by Tiwari and Kainth (2014). The study reports on the chequered growth of the Malaysian flag-carrier, noting its newly acquired position as a five-star value carrier, and asking if this position is sustainable.…”

Section: Commentmentioning

confidence: 99%

Can Malaysia Airlines survive?

2015

Strategic Direction

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Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The Malaysian Government’s flag-carrier air service, Malaysia Airlines, has a chequered history and, despite turnaround efforts and the energies of a new CEO, did not appear to be recovering sufficiently. Then disaster stuck, with the downing of two of its aircraft. “What now for Malaysia Airlines?” remains an unanswered question. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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Malaysia Airlines: in search of a sustainable business model

Cited by 2 publications

References 2 publications

Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy

Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy

Can Malaysia Airlines survive?

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