“…A wide body of research has shown the important role craving plays in alcohol use: craving is a driving factor of alcohol consumption (Kozlowski et al, 1989; Ludwig, 1986; May et al, 2014; Mayhugh, Laurienti, et al, 2018; Mayhugh, Rejeski, et al, 2018; Rankin et al, 1979), a diagnostic feature of Alcohol Use Disorder (AUD) (APA, 2013), a symptom of alcohol withdrawal (Sullivan et al, 1989), and a key predictor of relapse in patients with an AUD (Breese et al, 2006; Gordon et al, 2006; Miller & Gold, 1994; Moos & Moos, 2006; Muller & Meyerhoff, 2020; Seo et al, 2013; Sinha, 2007, 2011, 2012; Tuithof et al, 2014; Volkow & Baler, 2013). In 1955, the World Health Organization convened to define craving as a central part of the “alcoholic experience” (WHO, 1955), where vernacular use of “craving” conveyed “urgent and overpowering desire,” an “irresistible impulse,” or “a strong desire or intense longing” (Fowler & Fowler, 1964; Kozlowski & Wilkinson, 1987).…”