ASSeSSment mAtterSAS prACtitionerS, we are now regularly encouraged to incorporate assessment into our daily practice by asking what pat terenzini and m. lee upcraft described as the most important questions in student affairs: "is what we are doing having any effect, is that effect the intended one, and how do we know?" (p. 218). however, we are not always sure how to approach these questions, and frankly, we are often a bit afraid of the answers. despite the fact that assessment sometimes feels uncomfortable and cumbersome, even daunting, it is critical for student affairs educators to see the value of collecting evidence of student learning. So how might we answer these important questions in a time when they have become fundamental to our work? through three fictional composites, based roughly on actual events, this article examines the defining features of a faculty approach to understanding student learning and their contributions to that learning-namely, the scholarship of teaching and learning (Sotl).