Abstract:This article analyses how Han buyers’ perception of and desire for the qualia—sensuous qualities—of Pu’er tea affects how ethnic minority producers perceive and make the tea. As a defining aspect of the consumers' experiences with ancient Pu’er tea, these qualia were invented and emphasised as part of the elite Chinese tea culture by Han traders and consumers. While the Bulang people's traditional way of making and using Pu’er tea related more to its economic and symbolic values than to its perceived effects o… Show more
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