Making sense of identity transitioning within the new venture creation process
Cherisse Hoyte,
Hannah Noke
Abstract:PurposeThis study aims to explore how aspiring entrepreneurs navigate between their own individual self-concept and the organisational identity of the new venture during the process of new venture creation.Design/methodology/approachThe study draws on three cases of aspiring entrepreneurs within a UK-based university incubator in the process of “becoming” entrepreneurs. Semi-structured interviews and secondary data were collected and analysed using a flexible pattern matching approach.FindingsThe data illustra… Show more
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