The usefulness of the cognitive behavioural model in dealing with low self-esteem has been documented in many studies. Research suggests that individuals gather information about themselves by engaging in self-evaluation processes, which in turn are significantly related to global feeling of self-worth. Domains or attributes that individuals evaluate themselves on and find as more personally important have a more profound impact on global self-esteem than less important ones. Using a cognitive behavioural framework, the present paper discusses the variety of self-evaluation processes that individuals engage in and the importance attached to the evaluated domains in regulating global self-esteem. The paper links theory with practice by identifying specific strategies and tools for use in coaching in order to help a coachee to identify, examine, challenge and modify unhelpful self-evaluative thinking with balanced and relative thinking.
Practice points. This article is directly relevant to coaching theory and practice using a cognitive behavioural framework. . The paper incorporates findings from self-esteem theory and research within a cognitive behavioural and rational emotive behavioural framework and provides tools for coaches in dealing with low self-esteem in coaching. . Self-esteem issues in one self-domain (e.g. work) are very likely to be accompanied by self-esteem issues in other self-domains and therefore it is important for a coach to explore functioning in different areas of one's life and self. Very often working with the concept of self-esteem can be limiting and, therefore, an alternative concept to facilitate psychological robustness in coaching is that of unconditional self-acceptance. Research has shown that cognitive behavioural coaching (CBC) is effective for a number of indicators that are closely related to self-esteem (e.g. positive and negative affect, self-efficacy, action plan and motivation) and this paper offers a number of tools that practitioners can use to work with self-esteem issues.