Making money—or not—on college sports

Suggs, Welch

doi:10.1002/ir.310

Cited by 3 publications

(4 citation statements)

References 5 publications

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“…The beliefs concerning profitability, donations, and applicants seem to be myths, because existing research provides little or no consistent support for them or refutes them (Fisher, 2009; Litan et al, 2003; Michel, Sopp, & Stafford, 2007; Nixon, 2005; Orszag & Israel, 2009; Orszag & Orszag 2005; Sander, 2010; Suggs, 2009). We have to remember that although many programs compete, there is one national champion and one conference champion.…”

Section: Opinions Myths and Realities Of College Athleticsmentioning

confidence: 99%

The Star Wars Arms Race in College Athletics

Tsitsos

Nixon

2012

Journal of Sport and Social Issues

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This study focuses on a "star wars arms race" concerning escalating head coaches' salaries in the biggest of the big-time college sports in the United States, football and men's basketball. Data are presented from six seasons since 2003 testing the assumption that paying top salaries to coaches assures or improves success on the field and in the rankings. The data concerning rankings and mobility into and out of the "Top 25" for teams with the top-paid football and men's basketball coaches show that institutions paying the highest salaries to head coaches of these sports are not assured of having highly ranked teams. Policy issues and implications of the star wars arms race for college sports and higher education institutions are discussed.

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Section: Opinions Myths and Realities Of College Athleticsmentioning

confidence: 99%

The Star Wars Arms Race in College Athletics

Tsitsos

Nixon

2012

Journal of Sport and Social Issues

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“…Athletic programs at American colleges and universities date back to the second half of the 1800s, when they were first organized as activities sponsored by student groups (Suggs, 2009). It is suggested that they may even date back to 17 th century Europe (Falla, 1981).…”

Section: History Of College Athleticssupporting

confidence: 51%

Career maturity and college students : a case study comparison of student-athletes and non-athletes at a Division I institution

Tarver¹

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This quantitative comparative research study examines the career maturity of student-athletes in comparison to non-athletes at a Division I university. The study also measures differences in career maturity among student-athletes based on gender, class level, race/ethnicity, by sport, by type of sport (revenue/non-revenue), and professional sports aspirations. Super's Theory of Career Development served as the theoretical framework, while disproportionate stratified sampling was utilized to secure the student-athlete (N=122) and non-athlete (N=171) participants. Data collection occurred via an online survey comprised of the 25-question Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS), as well as 13 demographic and supplemental questions. An analysis of the data indicated that student-athletes exhibited lower levels of career maturity compared to non-athletes, though the difference was not highly significant. The data also yielded the following key findings. First, as student-athletes' belief in their likelihood that they would play professional sports decreased, their levels of career maturity increased. Next, student-athletes competing in football, baseball, and men's basketball exhibited the lowest levels of career maturity across sports. In addition, student-athletes who identified most with their athletic identities exhibited lower levels of career maturity. Finally, as class level and year of eligibility increased, student-athletes' levels of career maturity increased. The study concludes with some recommendations on how to engage student-athletes in the career development process and some suggestions for future research.

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“…We focused on Division I-FBS sports due to the heightened visibility of their women's athletic programs, their large crowds and revenues, and their substantial resources to athletics, including the marketing and communication departments that are in charge of promoting teams on social media. Moreover, Division I institutions raise and spend their money primarily to improve the prestige and excellence of their sports programs (Blue, n.d.;McEvoy et al, 2013;Suggs, 2009). Athletics departments perceive greater prestige from men's sports (particularly football and men's basketball), and this results in disproportionate spending on these sports compared to women's' sports.…”

Section: Content Analysismentioning

confidence: 99%

“…Athletics departments perceive greater prestige from men's sports (particularly football and men's basketball), and this results in disproportionate spending on these sports compared to women's' sports. Revenue allocation theory helps us to understand the spending patterns of college athletics programs, in which the money generated and raised from football and men's basketball is primarily spent back into those sports to raise prestige (Suggs, 2009). After funding football and men's basketball, remaining generated revenues are spent in other sports to provide a broad-based program of educational opportunity, including women's sports.…”

Section: Content Analysismentioning

confidence: 99%

Promoting Coaches on Instagram: A Content Analysis of Posts Featuring NCAA Division I Coaches of Women’s Sports

Santia,

Upton,

Hirko

2024

JIS

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Despite Title IX regulations, gender discriminatory practices in college sports continue to affect athletes, coaches, and administrative personnel at various levels. One manifestation of gender discrimination could affect the differential promotion of coaches via social media channels. This study investigates how NCAA Division I coaches across nine intercollegiate women’s sports are promoted on Instagram. We collected and analyzed a total of 649 Instagram posts from 98 official accounts of athletic departments across all 10 NCAA Division I-FBS conferences. Our findings indicate equitable promotion of female and male coaches for the same sports on social media. This suggests that social media could be disrupting the gender stereotypes that are deeply ingrained within the coaching profession and hinder women’s progress in sports. Future research steps and Title IX implications are discussed.

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Making money—or not—on college sports

Abstract: This chapter presents the history behind the movement to collect data on intercollegiate athletics.

Cited by 3 publications

References 5 publications

The Star Wars Arms Race in College Athletics

The Star Wars Arms Race in College Athletics

Career maturity and college students : a case study comparison of student-athletes and non-athletes at a Division I institution

Promoting Coaches on Instagram: A Content Analysis of Posts Featuring NCAA Division I Coaches of Women’s Sports

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