Making It Part of the Package: Edible Packaging Is More Acceptable to Young Consumers When It Is Integrated With Food

Cheek, Kristin Aldred; Wansink, Brian

doi:10.1080/10454446.2017.1244793

Cited by 13 publications

(1 citation statement)

References 7 publications

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“…Hence, marketing and product development should mainly focus on the edible films from the consumers' point of view and should improve the film properties accordingly. [162] Environmental Sustainability…”

Section: Consumer Attitudes Toward Incorporation Of Active Ingredient...mentioning

confidence: 99%

Drivers and Barriers for Commercial Uptake of Edible Coatings for Fresh Fruits and Vegetables Industry- A Review

Cloete

Picot-Allain

Ramasawmy

et al. 2022

Food Reviews International

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As the world population is expected to rise to nearly eleven billion by 2050, a concomitant rise in the demand for fresh fruits and vegetables (FFV) is expected. FFV are highly perishable and constitute 20% of the global food wastage with nearly 30% of the losses occurring at the postharvest (PH) phase. This represents a challenge to ensure food and nutrition security for future generations. A proposed solution is the use of edible coatings incorporating natural ingredients that have the potential to reduce PH losses. Rising consumer demands for healthy, safe and sustainable food have translated to a greater acceptance of natural edible coatings. Edible coatings are hydrocolloid-based layers often applied to the surface of FFV to confer physical protection as well as extending shelf-life and consumer attraction. Although there has been extensive research on edible coatings, their widespread use has been limited due to a number of challenges such as a lack of standards and regulations, limited market research on consumer opinion and purchase intent, difficulties in scaling-up for industrial application and environmental sustainability concerns. This article attempts to shed light on the drivers fostering, as well as barriers impeding, commercial uptake of edible coatings in the FFV industry.

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Section: Consumer Attitudes Toward Incorporation Of Active Ingredient...mentioning

confidence: 99%