“…In their communication model, Armenakis, Harris, and Feild (1999) propose five key message components that change agents need to communicate in order to ensure effective change management: self-efficacy for building confidence, principal support from the management, discrepancy between the status quo and the desired state, appropriateness of the change measures and personal valence, in terms of benefits for the change recipient. While there is some empirical support for this model (Bernerth, 2004;Drzensky, Egold, & van Dick, 2012), previous research has not yielded any insights as to how change agents should facilitate such an interaction.…”