This research aims to explore the influential factors that promote and impede Chinese customers’ adoption intention of electric vehicles (EVs). An extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT) was developed to gauge customers’ willingness to adopt EVs. 348 responses and structural equation modelling were employed for analysis. This paper contributes to this research area mainly through two aspects: First of all, it provides more robust evidence of the positive moderating effects on price value since few research studies on it. Secondly, the positive moderating effects of facilitating conditions between perceived risk and adoption intention of EVs were found for the first time, which fills the gap in this research area. Except these, the results also showed that performance expectations, social influence, and price value positively influence EV adoption intention, while perceived risk has a negative impact. Additionally, age and gender were found to significantly moderate adoption intention. These findings offer insights for policymakers to craft more effective policies, ultimately advancing sustainability and accelerating the achievement of long-term carbon neutrality goals.