Abstract:We introduce and study a novel majority-based opinion diffusion model. Consider a graph G, which represents a social network. Assume that initially a subset of nodes, called seed nodes or early adopters, are colored either black or white, which correspond to positive or negative opinion regarding a consumer product or a technological innovation. Then, in each round an uncolored node, which is adjacent to at least one colored node, chooses the most frequent color among its neighbors.Consider a marketing campaig… Show more
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