“…These include: evaluation of risk, expression of trust versus distrust, uncertainty, hesitancy and evaluation of available information related to infectious diseases and vaccines. [7][8][9][10][11][12] In addition, in most vaccination debates, one can identify three major players: the authoritative agency that promotes the provaccination agenda, the alternative agency that promotes the anti-vaccination agenda, and the general public which is the target of the various vaccination campaigns. Both, the authoritative and alternative agencies invest efforts to communicate their message to the general public in order to encourage acceptance of their respective agendas.…”