Maintaining a Positive Self-Image by Stereotyping Others: Self-Threat and the Stereotype Content Model

Abstract

The present study examines how target group’s stereotype content (on warmth and competence dimensions) influences subsequent target evaluation following self-threat related to one’s competence. Participants first received threatening or non-threatening feedback on their competence. They evaluated then a job candidate who was stereotyped either as competent and cold (Asian) or as warm and incompetent (working mother). As predicted, threatened participants derogated only the Asian target on her perceived warmth and her suitability for a job, but did not derogate the working mother. Moreover, perceived warmth mediated the observed differences in the evaluation of the targets’ job suitability. These results extend research on self-threat and prejudice by including Stereotype Content Model in this link.

When Black Sheep Make us Think: Information Processing and Devaluation of In- and Outgroup Norm Deviants

“…Collange, Fiske, & Sanitioso, 2009;Fiske & Neuberg, 1990;Leyens & Yzerbyt, 1992;Petty & Cacioppo, 1986). This perspective is yet to be developed in research on responses to norm deviants.…”

When threat matters: Self-regulation, threat salience, and stereotyping

“…Because people are reluctant to utilize stereotypes, stereotype use will often be resisted in positive or benign environments. When threats to the self or ingroup are seen as particularly close, imminent, or large in magnitude, however, individuals are more likely to utilize stereotypes (e.g., Collange, Fiske, & Sanitioso, 2009;Fein & Spencer, 1997;Govurun, Fuegen, & Payne, 2006;Spencer, Fein, Wolfe, Fong, & Dunn, 1998). We argue, however, that threat will not lead to increased stereotype utilization for all individuals; rather, it depends on the relevance of the threat to a perceiver's dominant motivational concern.…”

“…While many studies have examined the motivation to avoid stereotype use and the means by which stereotyping is avoided and down-regulated (e.g., Kawakami, Dovidio, Moll, Hermsen, & Russin, 2000;Monteith, Ashburn-Nardo, Voils, & Czopp, 2002;Moskowitz, et al, 2000;Plant & Devine, 1998), a growing body of research has identified conditions under which motives lead to increased stereotyping (e.g., Collange, Fiske, & Sanitioso, 2009;Fein & Spencer, 1997;Govorun et al, 2006;Spencer, Fein, Wolfe, Fong & Dunn, 1998). The present studies add to this literature to illustrate how specific stereotypical information is utilized to meet immediate self-regulatory goals and needs.…”

“…However, much of the work in this tradition has focused on how specific motives to enhance or protect the self (Collange et al, 2009;Fein & Spencer, 1997;Govorun et al, 2006;Spencer et al, 1998) or one's groups (e.g., Keller, Hurst, & Uskul, 2008;Saqib & Chan, 2010) can produce stereotype use and derogation of outgroups. For example, Terror Management Theory (TMT; Greenberg, Landau, Kosloff, & Solomon, 2009) views stereotyping as a defense mechanism that people employ when they are concerned about their own mortality and inevitable demise (e.g., Greenberg, Simon, Pyszczynski, Solomon, & Chatel, 1992).…”

Evaluación de la Identidad del Recluso mediante la Técnica de la Rejilla

“…La competencia se relaciona con la inteligencia, eficacia y destreza mientras que la calidez se relaciona con la amabilidad, honradez o bondad. La percepción de ambos elementos indica hasta qué punto un elemento es respetado y apreciado, respectivamente (Collange, Fiske, & Sanitioso, 2009). Se considera también que la primacía de la dimensión de calidez frente a la de competencia tiene un valor funcional: las personas deben determinar las intenciones de los otros y su capacidad para ponerlas en práctica para sobrevivir en las interacciones sociales (Fiske Cuddy, & Glick 2007).…”