Main Point of Management for Organic Farmers’ Market Development

Abstract

In recent years, the number of organic farmers' market has increased. However, many of these have problems ensuring customer credit, attracting customers, and establishing management systems, among other things. In order to solve these problems, first, it is important that the manager of the market sets guidelines for store openings in a market and ensure that farmers adhere to these

<i>Marché</i> as a Place for Interaction between Organic Producers and Local Consumers: A Study of Hiroshima Prefecture

“…Similarly, most locallyfocused processors sold mainly organic products. The same cannot be said for other sites that promote chisan-chishō such as chokubaijo, where, even though the products offered are local, there is usually little commitment to organic (Ojima et al, 2015). Therefore, the study shows that marché are emerging as more 'organic friendly' sites of local consumption, and that are more attractive for organic producers.…”

“…As mentioned previously, organic products have never been a central focus of chisan chishō oriented initiatives (Kimura and Nishiyama, 2008). In most chokubaijo, for example, the focus is on selling conventional agricultural products, and it is difficult to promote sales of organic produce (Ojima et al, 2015).…”

“…A previous study by Ojima et al (2015) discussed the topic of organic-focused farmers' markets, although mainly in relation of management structure and challenges. However, there is still a scarcity of studies on the intersection between marché and the organic movement.…”

Hybrid food networks and sustainability transitions: Shared and contested values and practices in food relocalisation and resocialisation

“…One final aspect regarding organic farmers’ interaction with institutionalised forms of chisan chishō relates to the growing popularity of marché (farmers’ markets). While marché were initially promoted through government projects, much of their subsequent expansion has occurred through grassroots initiatives, often by local organic farmers’ groups and non‐profit organisations (Ojima et al., 2015; Zollet & Maharjan, 2020). Table 1 also shows that farmers’ markets are the most common marketing channel among the respondents, although the interviews revealed that farmers did not see them as a major income‐generating channel but rather as spaces for (re)connection and resocialisation.…”

“…Marché are inspired by farmers' markets in Europe and North America and are meant to be a temporary 4 and urban-based version of direct sale markets, where farmers can meet consumers directly. This kind of farmers' market existed before the launch of the government project (Ojima et al, 2015), but the project is responsible for kickstarting the spread of marchés around Japan and for the popularisation of the term itself.…”