Direct magnetoelectric (ME) coupling between magnetic and ferroelectric orders, which can be realized in spiral magnets, is vital in technological applications of multifunctional materials. Multisusceptible BaFe 12 O 19 is noteworthy for its excellent magnetic, dielectric properties and thus the application in high-density information storage, while its collinear spin structure limits the emergence of ferroelectrics and ME coupling. In this work, nonzero Dzyaloshinskii-Moriya (DM) interaction is created by partial substitution of the spin-down Fe 3+ sites to induce conical spin structure in BaFe 12 O 19 . Larger In 3+ ions are introduced and prefer to occupy the spin-down 4f 1 and 4f 2 lattice sites. The evolution of magnetization versus temperature adduces evidence of conical magnetic structure. As a result, direct ME and magnetodielectric coupling are obtained in In-doped BaFe 12 O 19ceramics. An interlayer DM interaction model is built to discuss the intrinsic relationship among crystal structure, noncollinear magnetic structure, and ionic substitution. Moreover, BaZn 0.9 Zr 0.9 Fe 10.2 O 19 ceramics are also prepared, and exhibit noncollinear magnetic structure and direct ME coupling since Zn 2+ and Zr 4+ also possess larger radii than Fe 3+ and prefer to enter the spin-down sites. The present result provides a feasible avenue to develop multiferroic and magnetoelectric coupling in ubiquitous M-type hexaferrite.