We employ a magnetic-field driven antiferromagnetic to the fully polarized state transition in Ni 3 V 2 O 8 to investigate the interaction between spin ordering and driven charge excitations, with special emphasis on the color properties. Our measurements reveal field-induced blue shifts of the band gap that are much larger than that of the Zeeman effect in isolation, anticipating a more greenish appearance in the fully polarized state. This color change is verified with direct photographic images and emanates from charge density differences around the Ni and O centers in high fields.