“…The reach and penetration of social platforms has been in geometric proportions within business, civil, government and individual circles. With efforts made by some governments to control its hold among citizens (Soh, 2020;Tuwei, 2020), Nigeria as at January 2021 had about 33.9 million active social media users (Kamer, 2022), a figure that has already been surpassed due to the influence of entertainment and electioneering across the globe. TikTok, Facebook, YouTube, WhatsApp, Instagram, and Twitter are amongst the most influential social media platforms all over the globe.…”