2021
DOI: 10.1017/s0001972021000085
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Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique

Abstract: The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-produced capulana in Mozambique and net'ela in Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their affordability, bold and bright colours and suitability for dre… Show more

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Cited by 9 publications
(3 citation statements)
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“…Second, they liked to "co-creating new designs and dress with their Chinese counterparts." Third, African stylists "daringly alter the imported fabrics," including those from China (Pezold and Driessen, 2021). The commercial markets in both countries are similar to those chain stores in Zimbabwe.…”
Section: Integrated Application Of Chinese and African Culturesmentioning
confidence: 99%
“…Second, they liked to "co-creating new designs and dress with their Chinese counterparts." Third, African stylists "daringly alter the imported fabrics," including those from China (Pezold and Driessen, 2021). The commercial markets in both countries are similar to those chain stores in Zimbabwe.…”
Section: Integrated Application Of Chinese and African Culturesmentioning
confidence: 99%
“…Information technology, especially WeChat, has furthered the development of new informal standards in trade between China and Africa. 70 Yet, can informal standards be called standards at all? And what makes informal standards different from their formal counterparts?…”
Section: Informal Standardsmentioning
confidence: 99%
“…WhatsApp and WeChat are also used to co-create new garment designs with China-based designers and producers (see also, von Pezold & Driessen, 2021). Mozambican shop owner Fenias, for example, commissions exclusive menswear designs from China.…”
Section: Switching and Bridging: Whatsapp In Chinese–mozambican Tradementioning
confidence: 99%