Macromarketing Teaching Materials

Shapiro, Stanley J.

doi:10.1177/0276146712455336

Cited by 19 publications

(15 citation statements)

References 11 publications

(6 reference statements)

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“…Easy access to relevant teaching materials may influence the content included in courses and, ultimately, the learning outcomes (Boose & Dean 2011, Shapiro 2012). The findings in this current study indicate that it is easiest for marketing faculty to find relevant course materials for ethics but that finding materials for CSR and sustainability is more difficult.…”

Section: Resultsmentioning

confidence: 99%

Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Nicholls

Hair

Ragland

et al. 2013

Journal of Marketing Education

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AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

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Section: Resultsmentioning

confidence: 99%

Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Nicholls

Hair

Ragland

et al. 2013

Journal of Marketing Education

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“…Peterson (2012b) elaborated on what his volume was intended to achieve. “Sustainable Enterprise: A Macromarketing Approach is intended to help practitioners develop marketing strategies for the marketplace by tapping into the wisdom accrued by macromarketing scholars. In this way, the book is about managerial macromarketing—macromarketing for sustainable enterprise” (p. 395).The text was well received by the three other contributors to the section who, in turn, reflected on the value of integrating a critical marketing lens into marketing education (Reppel 2008), showed the linkages between the text and Resource Advantage theory (Hunt 2012), and reviewed how far macromarketing teaching materials had evolved over the preceding forty years (Shapiro 2012b).…”

Section: Macromarketing and Pedagogymentioning

confidence: 99%

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Shapiro

Beninger

Domegan

et al. 2020

Journal of Macromarketing

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The United Nation’s Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing’s unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to commit students to realizing the SDGs. This article first looks back at the previous 40 years of macromarketing pedagogy, before offering contemporary approaches to teaching macromarketing through four illustrative case studies found in an online repository called Pedagogy Place. It then looks forward, setting an aspiring vision for macro-oriented classrooms in the coming years.

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“…The domain of this re-emerging field of study was explained in the first issue of the Journal of Macromarketing by Hunt (1981): “Macro-marketing (hyphenation was common before the mid-’80 s) refers to the study of (1) marketing systems, (2) the impact and consequence of marketing systems on society, and (3) the impact and consequence of society on marketing systems (p. 8).” This definition was later modified as the journal’s subtitle, “Examining the interactions among markets, marketing, and society.” In this vein, the discussion below is a selective review of macromarketing scholarship (e.g., Shapiro 2006, 2012) that bears on the questions raised in Laudato si’. A more complete review of the corpus of macromarketing literature can be found in other articles published in this volume.…”

Section: Macromarketing Thought – Responding To Dominant Managerialismmentioning

confidence: 99%

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

Klein

Laczniak

2020

Journal of Macromarketing

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This paper posits that Pope Francis’ 2015 encyclical on environmental climate change, Laudato si’ (“Praise be to you, my Lord”), or LS for short, provides a compelling and multi-faceted framework for co-creating a just and sustainable environment. LS includes considerable commentary about how markets and marketing impact the physical and social environment. Additionally, the document provides religion-inspired ethical norms for market conditions, actions, and performance that reflect both (a) the social teachings of the Catholic Church as they have evolved over the past 125 years and, as we will explain, (b) a foundational predicate of macromarketing scholarship – that is, a recognition of market systems as the primary mechanism for effectively and efficiently provisioning goods and services in contemporary society. The intent of this paper is also to harmonize two perspectives of business purpose regarding ecological issues (i.e., ethical efficacy vs. economic efficiency), commonly seen as conflicting and mutually exclusive. Absent that harmonization, those perspectives appear to force a choice between “social values and norms” and “economic incentives and circumstances” – a dichotomy that is neither optimal nor practical. Rather, we recognize that key themes in Laudato si’(LS) - environmental stewardship, concern for social justice, and a “common good” orientation that supersedes economic advantage - also correspond to issues addressed by macromarketing scholars since that sub-discipline emerged. LS is foremost a powerful “Call to Action” for those who care about protecting the ecological environment. However, LS is intentionally vague about specific solutions. It defers to analysts, academics, and policy experts to provide those. This paper outlines how macromarketing researchers are powerfully positioned to suggest the specific market and policy adjustments called for in LS.

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Macromarketing Teaching Materials

Cited by 19 publications

References 11 publications

Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

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