Macromarketing and the Systems Imperative

Wooliscroft, Ben

doi:10.1177/0276146720980521

Cited by 35 publications

(48 citation statements)

References 53 publications

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“…As pointed out by Wilson [86] (p. 286), "evolutionary theory distinctively identifies the small group as a fundamental unit of human social organization, required for both individual well-being and effective action on a larger scale". The dynamics of collective choice in a system are not simply the product of individual aggregation or linear causality but dependent on the continuing interaction of multilevel stakeholder groups based on circular causality [87].…”

Section: Integrated Interventions Possibilitymentioning

confidence: 99%

Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective

et al. 2021

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Despite the recognised benefits to human health from green and blue spaces, socioeconomic inequalities in access to and use of such spaces have been observed. Using a multidisciplinary, multistakeholder systems approach and structural equation modelling, this paper examines the structural and behavioural dynamics of green and blue spaces, people and health and wellbeing outcomes. Systems thinking offers a deeper understanding of the dynamics of collective choices at all levels within the determinants and the circular causality of these processes. The resulting map shows that behavioural and structural dynamics of green and blue spaces reinforce social cohesion, mental and physical benefits and their circular causality. Acknowledging the importance of multiple uses of green and blue spaces, this paper concludes that delivering universal services at a scale and intensity proportionate to the degree of need is vital to ensure services and health and wellbeing benefits are available to all, not only the most advantaged.

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Section: Integrated Interventions Possibilitymentioning

confidence: 99%

Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective

et al. 2021

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“…Thirdly, drawing on the theoretical apparatus of marketing systems research (Layton 2007;Sredl, Shultz, and Brečic 2017;Wooliscroft 2021), we demonstrate the importance of adopting a systems perspective in understanding the impact of climate change on livelihood systems. Livelihoods are complex, adaptive systems composed of a vast array of interlocking structures and processes (Mittelstaedt et al 2014).…”

Section: Introductionmentioning

confidence: 81%

“…In this research, we have viewed consumption adequacy as the ability of a community to meet its basic consumption needs-in other words, its subsistence needs (Martin and Hill 2012). We have employed a livelihood systems perspective, which is consonant with the systems perspective adopted in macromarketing literature (Wooliscroft 2021). Systems research requires us to clearly define the boundaries and scale of the system under investigation.…”

Section: Literature Reviewmentioning

confidence: 99%

How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective

Venugopal

Chakrabarti

2022

Journal of Macromarketing

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A defining societal challenge in the era of climate change is ensuring consumption adequacy in subsistence communities. To understand the intricacies of this challenge, we have conducted an ethnographic study of a low-income community that relies on subsistence fishing to maintain consumption adequacy. Based on our data analysis, we advance a conceptualization of subsistence livelihood systems that models the tight coupling among its three constituent subsystems: the market system, the social system, and the environmental system. These three subsystems are highly interdependent and operate in concert to maintain consumption adequacy. We then show how climate change-induced environmental disruptions threaten consumption adequacy by disequilibrating livelihood systems in subsistence settings, as well as unpack the self-directed adaptation and mitigation strategies employed by the community in response to the threat of consumption inadequacy. These response strategies create feedback loops to either preserve or attenuate the tight coupling among the three subsystems.

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“…This empowers social marketers, macromarketers and other stakeholders with a methodological approach applicable in planning and executing multi-level systemic behavior change interventions that capture, in a better way, a system's complexity. This methodological approach puts bigger emphasis on what is missing or insufficiently developed in social marketing and macromarketingthe analysis of circular causality of complex social systems and participation of system-wide stakeholders in understanding system complexity (Carvalho and Mazzon 2020;Wooliscroft 2021).…”

Section: Discussionmentioning

confidence: 99%

Coming and Going in Loops: Participatory Modelling of a System with All its Complexity

Brychkov

Domegan

McHugh

2021

Journal of Macromarketing

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Social marketing is currently involved in pursuing several important theoretical and methodological goals pertaining to wide-scale behavior change. The lack of complex system understanding via highly participatory processes and feedback loops is a major impediment for systemic behavior change. The purpose of this paper is to show how the implementation of participatory modelling to explore networks of feedback loops can empower social marketing in capturing system complexity. As a case study, a group of system stakeholders qualitatively modelled a cycling system in a city setting to uncover the system's core behavioral dynamics. This participatory modelling process revealed that the interactions within and between three feedback loops were mainly responsible for the cycling system issues. These feedback loops were: (a) output-based and autocratic decision-making, (b) an abundance of conflicted interests and (c) the reinforcement of a car-dominant paradigm in people's minds. The paper contributes to understanding the potential of participatory modelling for multi-level behavior change.

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Macromarketing and the Systems Imperative

Cited by 35 publications

References 53 publications

Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective

Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective

How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective

Coming and Going in Loops: Participatory Modelling of a System with All its Complexity

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