Macromarketing: A Social Systems Perspective

Dixon, Donald F.

doi:10.1177/027614678400400202

Cited by 55 publications

(50 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In this new approach, the focus is on the characteristics of the emerging country. In this way, it is possible to imagine a development path that is tailor-made, based on the involvement of local actors and truly sustainable [16][17][18][19][20]. This literature supported the design of the method used for this paper.…”

Section: Overview Of the Literature On Development (Objective 1)mentioning

confidence: 69%

Healthcare and SDGs Governance in Light of the Sustainability Helix Model: Evidence from the African Continent

2019

View full text Add to dashboard Cite

This work is based on a view of healthcare as a fundamental Sustainable Development Goal (SDG) to share globally to be effective at local level. On this basis, the paper analyzes the health programs in less-favored areas with the aim of understanding why the United Nations SDGs are so difficult to reach in some countries. A brief review of the main literature and research on the health governance systems in three countries of the African continent have been conducted to this aim. The results are interpreted through the sustainability helix model (SHM). Key roles and conditions of effectiveness of the health sustainable development governance approach in the investigated countries are discussed. The main findings reveal that the analyzed governance systems lack implementation plans. By discussing the observed problem in the light of the sustainability helix model, fundamental elements of a health sustainable development helix model have been identified in less favored countries where key actors and roles are identified. The study highlights, in particular, the relevance of ‘interface’ roles played by non-governmental actors (NGA) and international actors (IA) in the health governance system of less-favored countries. These actors and roles allow connections between the global and the local levels of action favoring interaction among actors institutionally devoted to governing development.

show abstract

Section: Overview Of the Literature On Development (Objective 1)mentioning

confidence: 69%

Healthcare and SDGs Governance in Light of the Sustainability Helix Model: Evidence from the African Continent

2019

View full text Add to dashboard Cite

show abstract

“…Based on the respondents' narratives, we identified an initial characteristic of the clothing disposal system by gifting: it is non-centric. The presence of a large number of actors, with no central coordination, endows this system with its non-centric character (Dixon, 1984). A second feature arising from the narratives demonstrated that the system is based on social exchange.…”

Section: The Clothing Disposal System By Gifting and Its Featuresmentioning

confidence: 99%

“…Marketing activities can also be assimilated into a system (Dixon, 1984;Meade & Nason, 1991). In the current study, the clothing marketing system is relevant, involving the manufacturers and retailers of new clothing, as well as the consumers and products.…”

Section: The Clothing Disposal System By Gifting and The Clothing Marmentioning

confidence: 99%

Clothing Disposal System by Gifting

Cruz-Cárdenas

González

Gascó

2016

Clothing and Textiles Research Journal

View full text Add to dashboard Cite

The study of clothing disposal systems, involving the flow of clothing from one household to another, is of great interest because of the positive social and environmental consequences. Based on 35 in-depth interviews with adult men and women in Ecuador, a Latin American country, the authors sought to expand knowledge regarding one of these systems: clothing disposal by gifting to family, friends, and acquaintances. The respondents' narratives indicated that the clothing disposal system by gifting is noncentric; based on social exchange, it strengthens the links between givers and recipients while allowing for clothes to circulate for a longer time. The data also indicated an intersection between age and gender, offering insight into how the process of clothing disposal by gifting develops within households. In some disposal events reported by participants, the clothing disposal system by gifting demonstrated autonomy, but in other events, it interacted with the clothing marketing system.

show abstract

“…The holistic impact of marketing systems was also reflected in Dowling's (1983) definition which specified marketing systems as complex social dynamics which revolve around managing decisions on production, consumption and distribution. Dixon (1984) identified marketing systems as a differentiated subsystem of society. However, Arndt (1986) viewed the marketing system as a network of relationships which is assumed to be constant for a long period of time.…”

Section: Literature Reviewmentioning

confidence: 99%

Dynamics of Marketing Systems in a Developing Country

Hani¹

2012

IJMS

View full text Add to dashboard Cite

Marketing systems play a critical role in the economic growth of developing countries. The dynamics of marketing systems transform inefficient trade into efficient trade by profoundly influencing the well-being of a community and its quality of life. This study highlights the role of marketing systems in Bangladesh by analyzing the case of Grameen Check, which produces environmentally-friendly fabric working with people in rural communities. The study analyzes gains from specialization and the social matrix of this innovative marketing system for alleviating poverty and accelerating the pace of economic growth. The findings of the study provide valuable insights on the dynamics of marketing systems in terms of their emergence and roles in ensuring sustained growth for the developing world.

show abstract

Macromarketing: A Social Systems Perspective

Cited by 55 publications

References 8 publications

Healthcare and SDGs Governance in Light of the Sustainability Helix Model: Evidence from the African Continent

Healthcare and SDGs Governance in Light of the Sustainability Helix Model: Evidence from the African Continent

Clothing Disposal System by Gifting

Dynamics of Marketing Systems in a Developing Country

Contact Info

Product

Resources

About