Macroenvironment

Chaston, Ian

doi:10.1007/978-3-319-45850-2_5

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Introduction1

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2021

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“…Regardless of how the expression is used in the literature, its implications and meaning are thoughtful and are just as valid in today's ever-changing world. Within the last 50 years, the world has observed many significant changes and disruptions (Chaston, 2017); from social and demographical issues (changing family structures, aging populations, changing disposable incomes, etc.) to technological changes (internet, smartphone, artificial intelligence, big data, and robotics, etc.)…”

Section: Introductionmentioning

confidence: 99%