Machine Learning Approach Towards Telemarketing Estimation

Abstract

Machine learning (ML) provides us the flair to achieve knowledge from large data pools that we as human beings may not study. So, the ML is a process in which we train computers to recognize patterns in a dataset, such that they learn that significant information and use them to achieve new things that they haven’t encountered before. In this study, an attention has been paid on investigating whether successful predictions can be achieved for a company's decision- support mechanism by analyzing a selected telemarketing dataset in the ML algorithms. Thus, a remarkable conclusion has emerged from our investigation: the “Age” of customer and “Product ID” are the most important attributes that affect the number of “Sales”.