“…Results of a recent unpublished study suggest that Medicare would realize a savings of 2 dollars for every 1 dollar invested in CRC screening among those patients who are an average of 10 years before Medicare age eligibility. 28 Our future success in decreasing CRC mortality among all groups will substantially depend upon the success or failure of our efforts to increase the use of current screening interventions. For cost-effective strategies, eg, a more customized approach to CRC screening among African Americans, the issue is not whether we will be confused by customized strategies but how strongly we will endorse the message of screening benefits.…”