M. Khomliak: “ESU above all”

Savchenko, Oleh

doi:10.37068/evu.4-5.11

Cited by 2 publications

(2 citation statements)

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“…Брендинг як процес управління складається з кількох етапів, кількість яких може бути різною -від трьох до семи і більше [11]. Але в загальному зміст етапів зводиться до: діагностики ситуації, формування сутності бренду, розробки стратегічного плану з просування бренду, реалізації стратегічного плану, оцінки ефективності сформованого бренду [6, с.…”

Section: постановкаunclassified

Мала Айдентика Вулиць Як Інструмент Управління Брендом Міст Та Територій

Буднікевич,

Вардеванян

2024

cher

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Formulation of the problem. This has already become the norm for Ukraine, when the city takes an active position in the competition for tourist and/or investment attractiveness with other cities. A necessary component of this struggle is the city brand. The city brand is the result of – impressions received, whether from communication, from one's own experience, or from a combination of the first and second. One of the tools for strengthening and influencing the impression of being in the city is the small identity of the streets. The aim of the research determining the small identity of streets as one of the tools of brand management of cities and territories. The оbject of the research was the identity of the streets. By the small identity of the streets, we understand the system of symbols, designations, names, objects that a person meets while moving through the streets of the city. The methods of the research. Among the methods we used in the research, we can single out the method of scientific abstraction in the construction of the research concept and the formation of a model of the relationship between the design process of the graphic part of the city brand, the small identity of the city streets and the perception of the target audience of the city brand communication and urban space. They also used the method of office research, the method of analysis and synthesis when studying the theoretical developments of researchers in the field of city and territory branding. The hypothesis of the research. The lack of a small identity of the city's streets makes the city's branding ineffective. The management of the city's brand should be strengthened by measures to form an appropriate system of small identity of the city's streets. The statement of basic materials. A city working on its brand must have material confirmation of what the brand is talking about. The visualization of the city brand should reflect the identity of the city, embodied in various artifacts that can be found physically in the city – from souvenir products to architecture, events and selfie songs. If they are missing – they must be created according to the concept of the city brand. If they are –, they must be adapted to the concept of the city brand to create the prerequisites for effective branding. The originality and practical significance of the research lies in proving the need for active use of a small street identity in city brand management. The originality and practical significance of the research. The small identity of the streets has high potential as a tool for managing the city's brand. The method of its use in city branding, in our opinion, is the subject of separate studies.

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Section: постановкаunclassified

Мала Айдентика Вулиць Як Інструмент Управління Брендом Міст Та Територій

Буднікевич,

Вардеванян

2024

cher

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“…Сам вияв уваги українських учених до вивчення широкого кола питань побудови та удосконалення всієї системи політичних інституцій, охоплених системними зв'язками, вказує на актуальність, вагомість і значущість питань формування чіткого уявлення як існуючих проблем функціонування сучасної політичної системи України, так і пошуку оптимальних шляхів її оптимізації. До такого роду опублікованих наукових праць належать статті Т. Грижбовської [6], Ю. Левенця [7], А. Матвійчика [8], М. Михальченка [9], Н. Москальця [10], І. Савченка [1], І. Сологуб [11], С. Приходька, А. Ільченко, С. Макарець [12] та ін. У цих працях висвітлені багатогранні характеристики сформованої в сучасній Україні політичної системи, які дозволяють розуміти як її змістовне наповнення, так і показують наявні суперечності в процесі взаємодії її складових інституцій.…”

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Theoretical foundations and practical tasks of optimizing the political system of modern Ukrainian society

Semenovych¹

2023

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The article deals with the need to further improvement of the functioning of the political system of modern Ukrainian society. The relevance of this task is determined by the severity of manifestations of opposition from higher authorities. Today, there is a rather complex and contradictory system of relations between the institution of the head of state and the supreme bodies of all branches of power in Ukraine. The most acute contradictions have developed in the executive branch, which are manifested primarily in the relations between the Office of the President of Ukraine and the Cabinet of Ministers of Ukraine. The author substantiates the objectively existing need to develop new theoretical foundations and define practical tasks for modernizing the political system of modern Ukrainian society. At the same time, the author prioritizes measures to harmonize the foundations of a particular form of government with the most effective practices of organization. The author emphasizes that there are a number of contradictions inherent in the regulatory framework, which significantly complicate the organization of interaction between the supreme bodies of all branches of government. It is emphasized that the process of further development of the political system of Ukrainian society requires a thorough restructuring of the regulatory framework for the organization and functioning of the leading political institutions of modern Ukrainian society. First of all, improvement of the regulatory framework for interaction between the branches of power in Ukraine should be aimed at overcoming the manifestations of power dualism enshrined in the powers of all supreme bodies of state power. The author substantiates the tasks of regulatory support for the main directions of optimization of the political system of Ukrainian society through a more complete implementation of one of the classical forms of government.

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M. Khomliak: “ESU above all”

Cited by 2 publications

References 0 publications

Мала Айдентика Вулиць Як Інструмент Управління Брендом Міст Та Територій

Мала Айдентика Вулиць Як Інструмент Управління Брендом Міст Та Територій

Theoretical foundations and practical tasks of optimizing the political system of modern Ukrainian society

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