“…In a similar study, Jin, Lin and Hung (2014) found that Post-80s' expectations of outbound group tours were shaped by cultural values developed in Chinese Post-80s' pre-adulthood which influenced the perceived importance attached to service attributes. A closer examination of the relevant research concerning Chinese Post-80s tourists reveal that current studies tend to: 1) focus primarily Chinese Post-80s' tourist experience within mainland China (Wen, Lehto, Sydnor, & Tang, 2014) or nearby regions (Ong & du Cros, 2012); 2) study Chinese international student groups (Gardiner & Kwek, 2017;King & Gardiner, 2015); 3) focus on Chinese independent tourists generally who might not be necessarily be representative of Chinese Post-80s (Wu & Pearce, 2014); and 4) use a quantitative approach and adopt existing Western constructs (T. Jin et al, 2014;Yang & Lau, 2015). While many of these studies offer a descriptive analysis of a particular aspect of this generation, they tend to lack depth, partly due to a failure to demonstrate an understanding of the formative experiences which have shaped the attitudes and values that contribute to their current tourist experience (Lian, 2014 (Buckley et al, 2014).…”