Luxury Goods and the Country-of-Origin-Effect: A Literature Review and Co-citation Analysis

Stolz, Katharina

doi:10.1007/978-3-030-77438-7_7

Cited by 2 publications

(3 citation statements)

References 58 publications

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“…Qualitative results emphasize the relevance of intangible luxury, as 42 percent (n = 184) described luxury as something intangible such as (leisure) time, freedom, love, vacation, joy of life, and health. This variation also reflects the individual definition and evaluation of luxury [119][120][121][122]. Dubois et al [12] argue that the importance of intangible luxury is increasing.…”

Section: Discussionmentioning

confidence: 99%

Why Do(n’t) We Buy Second-Hand Luxury Products?

Stolz

2022

Sustainability

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Global sales of second-hand luxury products are steadily increasing. To better understand key drivers for purchasing second-hand luxury products, a survey was conducted including 469 respondents. The study not only includes existing customers, but also non-customers and thus potential future clientele. Based on the theory of planned behavior, the components of attitude, subjective norms, perceived behavioral control, and individual motivators (creative, economic, ethical, nostalgic, sustainable) were investigated. Using structural equation modeling, the results support the influence of attitude, past purchase experience, perceived behavioral control, and subjective norms on purchase intention. Attitude, in turn, is mainly impacted by economics and ethics as individual motivators. Further, subjects were asked to state their own definition of luxury and to name individual reasons for and against second-hand luxury products. Thereby, quality turned out to be double-edged: on the one hand, second-hand products were able to prove their quality, on the other hand, the fear of counterfeits and unhygienic products was cited. Overall, consumers of second-hand luxury goods are heterogeneous and have different buying experiences with one or more of the three categories: new luxury goods, second-hand luxury goods, and second-hand products. The study thus expands the understanding of the transformation within the (second-hand) luxury industry.

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Section: Discussionmentioning

confidence: 99%

Why Do(n’t) We Buy Second-Hand Luxury Products?

Stolz

2022

Sustainability

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“…The information on its fragmented and delocalized production has repercussions for the perception and behaviour of consumers. Stolz [9] defined this COOs effect as "the influence of a product's origin on the way consumers perceive this product and how the origination information affects the buying decision process" (p. 102). The first mechanism of influence is normative.…”

Section: Coos Effects and Influence On Consumersmentioning

confidence: 99%

“…Targeting the last substantial processing or labour resulting in the manufacturing of the product, the mention of the "made in", framed by the EU non-preferential rules of origin, only puts emphasis on the country of the products' final assembly. However, a garment is an "hybrid product", involving several processing stages and multiple related suppliers dispatched internationally [3,8,9]. The United Economic Commission for Europe (UNECE) distinguishes four main steps in production, from raw materials to the final garment, referred as "tiers": Tier 1 corresponds to the final product's manufacturing and assembly, Tier 2 to materials manufacturing, Tier 3 to raw material processing, and Tier 4 to raw material agriculture, farming, or extraction [10].…”

Section: Introductionmentioning

confidence: 99%

An Exploratory Investigation of Garments’ Production Countries of Origin (COOs) Disclosure to Consumers

2023

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For legislative and managerial purposes, brands are increasingly transparent in disclosing more information on the countries of origin (COOs) involved in their products’ production. This study aims to further research what information regarding the COOs involved in the production of a garment must be communicated to consumers, and how such information should be communicated. To this end, a questionnaire survey was performed with a panel of 103 consumers, followed by the sharing of experimental products’ webpages with an additional panel of nine consumers in France. The webpage was accessed via a QR code. The study shows that several preconceived notions drive consumers’ perceptions, and, in fact, additional information regarding COOs does not overcome stereotypes.

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Luxury Goods and the Country-of-Origin-Effect: A Literature Review and Co-citation Analysis

Cited by 2 publications

References 58 publications

Why Do(n’t) We Buy Second-Hand Luxury Products?

Why Do(n’t) We Buy Second-Hand Luxury Products?

An Exploratory Investigation of Garments’ Production Countries of Origin (COOs) Disclosure to Consumers

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