Luxury-cruise travellers’ brand community perception and its consequences

Shim, Changsup; Kang, Seongjin; Kim, Insin; Hyun, Sunghyup Sean

doi:10.1080/13683500.2015.1033386

Cited by 24 publications

(22 citation statements)

References 86 publications

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“…Scholars have studied groups of individuals who: share a common interest (Communities of Interest: Brown & Duguid, 2001); have a concern/passion for something they do and want to learn more about by interacting regularly (Communities of Practice: Wenger, 1998); admire or have interest in a brand (Brand Communities: Algesheimer, Dholakia & Herrmann e2005; Shim et al, 2015); or as a crowd participating in creativity processes with organisations seeking to develop innovative new products and services (Co-creation Communities: Gebauer, Füller, Pezzei, 2013). They have also explored how online communities encourage collective decision-making, creativity, entrepreneurship and cooperation (Mačiulienė & Skaržauskienė, 2016).…”

Section: Communitiesmentioning

confidence: 99%

Co-creation of the ski-chalet community experiencescape

McLeay¹,

Lichy

Major

2019

Tourism Management

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Ski-chalets provide skiers with a unique experience where 'consumer communities' of likeminded people engage with each other using a blend of online and offline social interactions.In this case study, we draw upon theoretical underpinnings from the brand and consumer community literature to explore individuals' experiences in the consumer community of skichalet aficionados. We investigate how the experience is co-created among other community members and service providers, thus answering calls for more research focusing on the cocreation of tourist encounters. The results of an ethnographic study identified five themes that incorporate both the motivators for engaging in a ski-chalet community and their co-created experiences (socialisation, all-inclusive chalet offering, active hedonistic skiing, location/place, the 'augmented' community of online and offline skiers). Providing new insights into the co-creation of tourist experiences, a framework is developed for understanding augmented communities and the ski-chalet experiencescape.

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Section: Communitiesmentioning

confidence: 99%

Co-creation of the ski-chalet community experiencescape

McLeay¹,

Lichy

Major

2019

Tourism Management

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“…In today’s competitive cruise line industry, it is no surprise that one of the objectives of cruise liners is to retain existing customers (Hyun and Han, 2015; Shim et al, 2015). The strong focus on customer retention is evidenced by the continuous improvements in destination itineraries, accommodation, culinary experience, and onboard activities reflecting the expectations and interests of today’s cruise vacationers (CLIA, 2015).…”

Section: Introductionmentioning

confidence: 99%

Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: The moderating impact of gender and age

Chua

Lee

Kim

et al. 2017

Journal of Vacation Marketing

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With limited research regarding the effect of personal characteristics on the cruise decision-making process, this study attempted to investigate the interrelationships between quality factors (i.e. physical environment quality, interactional quality, and outcome quality), satisfaction, affective commitment, and behavioral intentions across gender and age groups. Our findings indicated that both interactional quality and outcome quality were significantly related to vacationer satisfaction. The mediation test revealed that both vacationer satisfaction and affective commitment played a significant mediating role in the proposed theoretical framework. The moderation test indicated that the paths from physical environment quality to vacationer satisfaction and from outcome quality to vacationer satisfaction differed significantly across males and females. In addition, our findings indicated that the link between vacationer satisfaction and affective commitment differed significantly across high and low age groups.

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“…Studies have shown that consumers' satisfaction with luxury brands, which is a relatively short-term emotional reaction, often causes them to develop a more intense and enduring reaction to that brand, such as a sense of belonging (Hung et al 2011;Shim et al 2017). Having highly satisfied customers is generally important for luxury brands' success, which might explain why luxury brands, including luxury tourism products, often have a strong community of supporters who feel a strong sense of belongingness to the brand.…”

Section: Research Framework and Hypothesesmentioning

confidence: 99%

The antecedents and consequences of luxury hotel consumers’ sense of belonging

Chen

Peng

2020

Hospitality &Amp; Society

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This research aims to conceptualize the antecedents and consequences of luxury hotel consumers’ sense of belonging (SB). This study incorporates an ‘expectation’ variable into a stimulus-organism-response model to investigate the influence of perceived experiential value on consumers’ satisfaction, SB and behavioural intentions. In total, 489 Taiwanese consumers were recruited, and structural equation modelling was used to examine the proposed model. The results demonstrate that perceived experiential value influences consumers’ satisfaction, which in turn influences their SB. Moreover, an SB can affect consumers’ consumption intentions. Furthermore, expectations positively moderate the relationship between perceived experiential value and consumer satisfaction.

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Luxury-cruise travellers’ brand community perception and its consequences

Cited by 24 publications

References 86 publications

Co-creation of the ski-chalet community experiencescape

Co-creation of the ski-chalet community experiencescape

Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: The moderating impact of gender and age

The antecedents and consequences of luxury hotel consumers’ sense of belonging

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