Luxury and Taste in Eighteenth-Century Naples

Clemente, Alida

doi:10.5040/9781474258265.ch-003

Cited by 3 publications

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“…The capital's mercers would then approve the design or request 36 ADR, 8B/871/3, Lettre Fayet/Forot, 14/07/1753. 37 An idea promoted by the Bourbon dynasty in Naples (Clemente 2017). 38 ADR, 8B/876/10, Lettre Fiard/Gambara (Parma), 28/02/1758.…”

Section: Promoting Fashionable Embroideries In Italy: Lyon and French...mentioning

confidence: 99%

Innovations and the art of deception: mixed cloths in Venetian Crete (17th century)

Markaki

2022

La Moda Come Motore Economico: Innovazione Di Processo E Prodotto, Nuove Strategie Commerciali, Comportamento Dei Consumatori /

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This paper investigates innovations of the early modern European textile industry and practices of cultural transfer using seventeenth-century Venetian Crete as a case study. It explores the use of novelties, such as mixed cloths, in the dowries assigned to brides in the urban setting of Candia (modern Heraklion) and the surrounding countryside during the period 1600-1645. It draws on computer-processed data from marriage agreements and inventories of movables from the State Archives of Venice. It illustrates, through a comparative lens, how brides used (silk) mixed fabrics to differentiate themselves from others and how Venetian Crete followed the changes in production techniques of the European textile industry.

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Section: Promoting Fashionable Embroideries In Italy: Lyon and French...mentioning

confidence: 99%

Innovations and the art of deception: mixed cloths in Venetian Crete (17th century)

Markaki

2022

La Moda Come Motore Economico: Innovazione Di Processo E Prodotto, Nuove Strategie Commerciali, Comportamento Dei Consumatori /

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Too anxious to please: moralising gender in fashion magazines in the early nineteenth century

Andersson

2020

History of Retailing and Consumption

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The turn of the nineteenth century witnessed a rise in fashion and ladies' magazines across Europe. With an emerging consumer culture and the rise of the middle class, these magazines offer glimpses into important societal changes. A new gender order was being established, and magazines were one area where developing gender values were articulated. Setting out from the Swedish magazine Magasin för konst, nyheter och moder, this article analyses gender-related values, focusing on the importance of being fashionable and on amorous liaisons and marriages. The results show a distinct ambiguity in values, with contradictory images of women's ideal behaviour, and the international influence on the making of a Swedish middle class.

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Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century

Dato,

Gorguet-Ballesteros

2022

La Moda Come Motore Economico: Innovazione Di Processo E Prodotto, Nuove Strategie Commerciali, Comportamento Dei Consumatori /

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Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market.

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Luxury and Taste in Eighteenth-Century Naples

Cited by 3 publications

References 0 publications

Innovations and the art of deception: mixed cloths in Venetian Crete (17th century)

Innovations and the art of deception: mixed cloths in Venetian Crete (17th century)

Too anxious to please: moralising gender in fashion magazines in the early nineteenth century

Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century

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