“…Throughout the centuries, luxury has variously (and often controversially) been associated with the fall of civil society, greed, sin, guilt, economic growth, foreign/imported goods, capitalism, maintenance of the social hierarchy and reward (Berry, 1994; Brewer, 1998; Plato, 1930; Sekora, 1977; Sombart, 1967; Twitchell, 2002). While luxury is very difficult to define due to its socially constructed nature (Berry, 1994), this section outlines the meaning(s) of luxury utilised in this article.…”