Luxe-Bargain Shopping: Relationships Among Perceived Values, Satisfaction, and Future Intentions

Lim, Chae Mi; Kim, Youn‐Kyung

doi:10.1007/978-3-319-10873-5_193

Cited by 4 publications

(12 citation statements)

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“…Our results complement and confirm previous findings (Hirschman and Adcock, 1987; Workman and Studak, 2006) that fashion leadership is a key variable in the fashion market research, particularly for differentiating market segments among apparel shoppers. Although many studies have used the level of fashion leadership to describe and distinguish between different consumer groups, much of the research has either included fashion leadership as one of many consumer characteristics used collectively to segment markets (Gutman and Mills, 1982; McKinney, 2004; Lim, 2009) or divided markets simply between fashion leaders and non‐fashion leaders (or fashion followers) (Michon et al ., 2007; Kang and Park‐Poaps, 2010). By demonstrating the usefulness of online consumer groups determined based on two distinct dimensions of fashion leadership, this research supports the validity of studying fashion leadership using those two separate concepts.…”

Section: Discussionmentioning

confidence: 99%

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Fashion consumer groups and online shopping at private sale sites

Kim

Martinez

2012

Int J Consumer Studies

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With the increasing popularity of private sale sites, it has become more important to understand those shoppers regularly visiting these sites. To date, no published studies have reported on shoppers of private sale sites. The current study was designed to divide shoppers of private sale sites into distinct fashion consumer groups based on their levels of fashion leadership, and to examine their differences in shopping behaviours. Data were collected from a convenience sample of 164 women aged 18 and older who were members of at least one private sale site. The respondents were recruited mainly using a snowball sampling technique, which relied on chain referrals to identify eligible participants. Factor analysis results suggested that fashion leadership consisted of two dimensions: fashion opinion leadership and fashion innovativeness. The respondents were divided into four groups, named fashion followers, fashion opinion leaders, fashion innovators and innovative communicators, based on their scores on the two dimensions of fashion leadership. In order to compare characteristics of the four groups, a series of anova were conducted and significant group differences were found in hedonic shopping, site visit frequency, and purchase intention. The significantly higher levels of visit frequency and purchase intention for innovative communicators indicate that this group represents a valuable market segment for online private sale companies to target. Implications for future research and limitations were also discussed.

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Section: Discussionmentioning

confidence: 99%

“…Bargain shopping was measured using three items adapted from Cox et al . (2005) and one item developed by Lim (2009) (1 = strongly disagree; 7 = strongly agree). The reliability coefficient was .87.…”

Section: Methodsmentioning

confidence: 99%

Fashion consumer groups and online shopping at private sale sites

Kim

Martinez

2012

Int J Consumer Studies

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“…Given that fashionability, innovativeness, and uniqueness are some of the key product attributes that characterize luxury fashion brands (Amatulli and Guido, 2011; Fionda and Moore, 2009; Husic and Cicic, 2009; Tynan et al , 2010) fashion leadership, reflecting increased interest in new and trendy fashions, seems likely to lead to a stronger intention to buy luxury goods from private sale sites. The positive relationship between fashion leadership and purchasing behavior of luxury brands is also supported by a study by Lim (2009) who found that fashion leaders with higher fashion interest had a higher level of emotional attachment to luxury fashion brands. Additionally, Shang et al (2005) suggested that fashion involvement might influence consumers’ intention to shop online.…”

Section: Theoretical Frameworkmentioning

confidence: 65%

“…For luxury consumers particularly, bargain shopping can be a way to measure how much they have won in the game of bargain shopping; for luxury consumers it is not about the financial savings but the thrill of the hunt (Danziger, 2005). Lim (2009) coined the term luxe‐bargain shopping and defined it as “purchasing a luxury brand at a bargain, which generates values in association with both the product (luxury brand) and process (bargain shopping)” (p. 4). Given that one of the major attractions of private sale sites is bargain shopping, it was proposed:…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Additionally, more consumers are now willing to take time to search for better prices on luxury products, an attitude encouraged by the recession. Observing the emergence of this new breed of luxury consumer, and in particular the recent bargain‐shopping craze, Lim (2009) states that luxury can now be described as “massclusivity.” Luxury fashion is now readily available and affordable to far more consumers than it ever has been due to the ready accessibility of web sites such as bluefly.com and efashionhouse.com. Even Amazon, the world's largest online retailer, has recently joined this trend by launching a micro‐site called myhabit.com (Miller, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Predicting purchase intention for private sale sites

Martinez

Kim

2012

Journal of Fashion Marketing and Management: An International Journal

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PurposeThe purpose of this paper is to explore the impacts of several consumer characteristics (fashion leadership, impulse buying, bargain shopping), web site attitude, and visit frequency on intention to purchase from a private sale site.Design/methodology/approachData were collected from 164 female respondents who were members of at least one private sale site. The sample was selected mainly by using a snowball sampling technique which relied on chain referrals to recruit eligible participants. Factor analysis results suggested that fashion leadership consisted of two dimensions: fashion opinion leadership and fashion innovativeness. Regression analysis was conducted to determine how strongly purchase intention for private sale sites was predicted by fashion opinion leadership, fashion innovativeness, impulse buying, bargain shopping, web site attitude, and visit frequency.FindingsRegression results showed that ease of use was the only dimension of web site attitude that significantly predicted purchase intention. Impulse buying and bargain shopping also significantly influenced purchase intention. Implications for future research and limitations were also discussed.Originality/valueAs private sale sites continue to grow in popularity, insight into the psychology and behaviors of shoppers at these sites has become more important. There has been, however, no published research that examines what motivates consumers to purchase from private sale sites.

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The psychological mechanism of consumers’ behavioral intentions of suboptimal food products from the perspective of economic value

Adel

Dai²,

Roshdy³

2022

BFJ

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PurposeThis study examines the effect of five price perception dimensions (price consciousness, price mavenism, sale proneness, price-quality schema, and prestige sensitivity) on consumer's perceived value (acquisition value, and transaction value), and how perceived value affects consumers' behavioral intentions (purchase intentions, and intentions to recommend). It also examines the moderation role of face consciousness.Design/methodology/approachA quantitative research methodology using online survey technique is employed to collect cross-cultural data from respondents from China (n = 371) and Egypt (n = 384). Structural equation model (SEM) via SmartPLS v.3.2.9 is conducted to analyze data.FindingsThe results show that consumers’ behavioral intentions toward suboptimal fresh produce are positively affected by both dimensions of perceived value. As well as, perceived value is influenced by different price perception dimensions. Moreover, face consciousness partially moderates the relationship between perceived value and behavioral intentions.Originality/valueTo best of the authors’ knowledge, it is the first study to associate price perception dimensions with purchase value dimensions in the context of suboptimal products. It also contributes to utility and purchase value theory by employing the distinct measures of both perceived acquisition value and transaction value, to enable us to obtain a better understanding of the whole picture of perceived value. In addition, it contributes to regulatory focus theory through the inclusion of face consciousness in the purchase value model. Moreover, up to the researchers' knowledge, prior investigation on these issues in Egypt and China as a cross-cultural research does not exist.

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Luxe-Bargain Shopping: Relationships Among Perceived Values, Satisfaction, and Future Intentions

Cited by 4 publications

References 0 publications

Fashion consumer groups and online shopping at private sale sites

Fashion consumer groups and online shopping at private sale sites

Predicting purchase intention for private sale sites

The psychological mechanism of consumers’ behavioral intentions of suboptimal food products from the perspective of economic value

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