Single crystals of Ni 2ϩ -doped Rb 2 CdCl 4 and Rb 2 MnCl 4 are studied by polarized optical absorption and luminescence spectroscopy at 15 K. In Ni 2ϩ :Rb 2 MnCl 4 , Ni 2ϩ -Mn 2ϩ exchange interactions, which occur exclusively within the perovskite layers of this material, dramatically affect the absorption, luminescence, and up-conversion properties of Ni 2ϩ for light polarized within the layers ͑͒: The Ni 2ϩ 3 A 2g → 1 E g and 1 A 1g ground-state-absorption ͑GSA͒ transitions are each enhanced by about an order of magnitude when compared to Ni 2ϩ :Rb 2 CdCl 4 . Similarly, in Ni 2ϩ :Rb 2 MnCl 4 the 3 T 2g → 1 T 2g excited-state absorption ͑ESA͒ as well as its reverse luminescence transition experience an intensity enhancement in their electronic origin region in polarization. One-and two-color up-conversion-excitation experiments show that, due to the in-plane exchange enhancement of the up-conversion-relevant GSA and ESA transitions in Ni 2ϩ Rb 2 MnCl 4 , the near-infrared-͑NIR͒ to-visible ͑VIS͒ up-conversion process at 15 K in this material is up to a factor of 55 more efficient for than for -polarized excitation, and also one to two orders of magnitude more efficient than in Ni 2ϩ :Rb 2 CdCl 4 at the same temperature. The structural conditions for efficient Ni 2ϩ -Mn 2ϩ exchange interactions are discussed. The NIR-to-VIS up-conversion efficiency can be further enhanced by an energy-transfer step from Ni 2ϩ 1 T 2g to Mn 2ϩ 4 T 1g , however, this occurs very inefficiently in Ni 2ϩ :Rb 2 MnCl 4 .