&lt;p&gt;An Assessment of the Use of Social Media in the Industrial Distribution
            Business-to-Business Market Sector&lt;/p&gt;

Flanigan, Rod L.; Obermier, Timothy R.

doi:10.21061/jots.v42i1.a.2

Cited by 9 publications

(9 citation statements)

References 11 publications

(13 reference statements)

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“…Customer satisfaction is directly tied to the quality of products and customer service, including levels of under or over fulfillment. Like the business world, student performance in terms of low attendance, late class arrival, and late work may be a students' response due to a low satisfaction level (Flanigan, Benson, & Porter, 2017;Oliver, 2010;Schunk, 2000). Low levels of student satisfaction may manifest itself in skipping class and affect other students as well (Stripling et al, 2013;Wyatt, 1992).…”

Section: Customer Satisfactionmentioning

confidence: 99%

“…Deif, Stark, Butler, and Olsen (2017) call for more research on the link between student success and first-day attendance. Flanigan, Benson, and Porter (2017) recommend future research on customer satisfaction models for millennials; however, the same type of research is needed for student satisfaction with the academic experience. The current study should also be repeated in order to replicate or refute its findings.…”

Section: Conclusion and Future Researchmentioning

confidence: 99%

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2020

JTE

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The popularity of mobile technologies has greatly influenced people of all ages, especially adolescents. The purpose of this research was to determine the views of students, lecturers, and managers as selected stakeholders to assess the effectiveness of tablet computers in learning at a South African university. Using a mixed-methods approach, this case study focused on Extended Stream students who were enrolled in a degree program in Information and Communication Technology or Electrical Engineering. Survey participants consisted of 155 students and 25 lecturers, and interviews were conducted with 18 students, 5 lecturers, and 9 managers. Data collected from closed-ended questionnaires were entered manually into the Statistical Package for Social Sciences (Version 24) and then analyzed using descriptive and inferential analyses, using an independent samples t-test. Data collected from interviews were transcribed and analyzed using thematic analyses to generate major themes and subthemes. Findings from the statistical analyses of quantitative data revealed that there was no significant difference between the views of students and lecturers on the effectiveness of the use of tablet computers for learning. The thematic analyses of qualitative data revealed that students, lecturers, and managers all concurred that tablets have a positive impact on student learning.

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Section: Customer Satisfactionmentioning

confidence: 99%

Section: Conclusion and Future Researchmentioning

confidence: 99%

Untitled

2020

JTE

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“…They also address the need for more research on the use of social media in B2B contexts and specifically in dynamic service industries such as the ICT sector. Flanigan and Obermier (2016) observed that "research has been slower to help define how B2B companies in specialised markets can best use this media" (p.19). This study focuses specifically on the ICT sector in India.…”

Section: Contributions Of the Studymentioning

confidence: 99%

“…This research makes a distinct contribution to social media literature. The need to identify the social media practices that are employed by firms to reach B2B clients have been pointed out by scholars and academicians, as it remains unexplored in literature (for example, Flanigan and Obermier, 2016;Järvinen, et al, 2012; www.ejise.com 157 ISSN 1566-6379 Schultz, Schwepker and Good, 2012). This study addresses the gap and provides empirical evidence to support that social media is effectively utilised for marketing purposes in these firms.…”

Section: Contributions Of the Studymentioning

confidence: 99%

An Examination of Social Media Practices that Improve Customer Satisfaction in the B2B Market in the ICT Sector in India

Moses¹,

Peter²,

Peter³

2019

EJISE

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Recent developments in Information and Communication Technology (ICT) have initiated significant transformation in the way in which B2B firms interact with existing and potential customers. These advancements have a profound impact on the marketing practices of firms. Social media is one of the most important information technology tools which have a transformative impact on business enterprises. It has dramatically influenced businesses and industries in this era. Social connectivity through this online platform has become a key to marketing in firms. Given the exponential increase in the use of social media, firms need to be present where their customers are in order to know the needs of their customers and to satisfy them. The use of social media as a component of a firms’ marketing strategy is widely recognised by marketing practitioners. Also, marketers have embraced the abilities of these online platforms to assist in marketing practices in firms. However, there is limited research that explores the influence of social media usage on customer satisfaction in the B2B sector. This study seeks to fill this gap and examines the influence of social media practices adopted by the ICT firms on customer satisfaction. A web based survey was used to collect data from a sampling frame of ICT firms in India. Analysis shows that social media practices have a positive and significant influence on customer satisfaction. This research makes a distinct contribution to social media literature. It addresses the gap in literature by providing an understanding of the effective use of social media for marketing purposes by the B2B firms in the ICT sector in India. It provides empirical evidence to support that these effective social media practices improves customer satisfaction in these firms.

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“…In the short period, the sites are reached popular amid communal. Video/picture sharing and tweeting have frequent usage [6]. SMS as the Colonization of the space between traditional broadcast and private dyadic communication [7].…”

Section: Introductionmentioning

confidence: 99%

Identification of Influencing Factors: Does the Social Media Sites Affect the Education of College Students?

Prabu*,

Anthonisamy

2020

IJRTE

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Probably we may come across the Social Media Sites (SMS) such as Facebook, WhatApp, Twitter and YouTube is a powerful media among the general public. The recent days without social media noting do to so for that reason every individual could be an account holder of social media. With the impact of social media, we could make significant changes among the public or government. The objective of the study is to find out the most influenced factor in Social Media Sites (SMS) among college students. Seven factors are used for the study such as Privacy_F1, Friendship_F2, Illegal Problems_F3, Advertise _F4, Risk Identify _F5, Easiest Share_F6, Post_ F7. Privacy F1 is the most influenced factor among the college students

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<p>An Assessment of the Use of Social Media in the Industrial Distribution Business-to-Business Market Sector</p>

Cited by 9 publications

References 11 publications

Untitled

Untitled

An Examination of Social Media Practices that Improve Customer Satisfaction in the B2B Market in the ICT Sector in India

Identification of Influencing Factors: Does the Social Media Sites Affect the Education of College Students?

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