This article focuses on the commodification of Jamaican Blackness and associated images through institutionalized hair‐care services. Drawing on the notion of fabulousness (the unapologetic performance of Black feminine beauty), I present findings from ethnographic research conducted in the hair‐braiding salon of a resort in Ocho Rios. I detail how Jamaican Blackness unfolds differently depending on the consumer's demographic category: white tourists, Black tourists, and local customers. I also draw on salon dynamics to unpack the transformative power the salon holds in (1) validating and decolonizing Black beauty and femininity via what I call fabulous hairstyles, (2) normalizing Blackness for non‐Black tourists, (3) normalizing Blackness for African American tourists, and (4) creating a space where local Black women may consume resort services with the same dignity and quality of customer service as the Western tourists.