Loyalty in Digital Learning: Exploring Service Quality, Satisfaction, and Trust in Open Flexible Distance Education
Zahir Osman,
Tuan Fatma Tuan Sulaiman,
Nazruzila Razniza Mohd Nadzri
et al.
Abstract:In the rapidly changing field of higher education, global events have expedited the acceptance of online distance learning, leading to a crucial emphasis on assessing students' loyalty. In the context of Malaysian higher education institutions, there is a constant need for adaptation and innovation in online education to attract, retain, and assure student loyalty and success in this changing landscape. The purpose of this study is to evaluate the immediate effect of service quality, trust, and satisfaction on… Show more
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