In order to explore the possibility of tuning superconducting and ferromagnetic transitions by Cu doping (for Ru) in GdSr2RuCu2O8, we have carried out synthesis and characterization of GdSr2Ru1−xCu2+xO8 (x = 0, 0.05, 0.1, 0.2) and studied their physical properties. Coexistence of superconductivity and ferromagnetism is observed in all the Cu doped samples studied here. The zero field susceptibility data suggests formation of a spontaneous vortex phase. Cu doping decreases the ferromagnetic Curie temperature, whereas the superconducting transition temperature increases until an optimal concentration x ∼0.1. This reflects an increase in hole transfer to the CuO2 planes and reduction of ferromagnetic order within the ruthenate layers.