• We used zebrafish preclinical model and whole-genome transcriptome analysis to understand the mechanisms for oligo-fucoidan anti-HCC effect. • Oligo-fucoidan binds to ASGR receptor on hepatocyte. • Oligo-fucoidan activates the phosphorylation of STAT3, which binds to the P1 promoter of HNF4A, transcriptionally regulates P1-isoform HNF4A expression. • Oligo-fucoidan prevents steatosis, fibrosis and HCC formation in HBx,src,p53 − / + , diet induced obesity and CD36 transgenic fish.