Abstract:This article explores the establishment of the banana trade in Sweden, from the founding of the first import company in 1906 to the outbreak of World War II. The Swedish banana trade was consolidated in the space of a few short years despite the fact that optimal conditions for success were not obviously present from the beginning. The Swedish banana market, characterized by the dominance of one import company for the most part of the period, matured rapidly. This outcome was driven by a combination of technol… Show more
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