Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.

Section: Introductionmentioning

confidence: 81%

Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review

Pham,

Thai,

Heffernan

et al. 2023

“…While the call for responsible and sustainable marketing has been discussed when it comes to consumer well-being and how marketing practices impact society (Sirgy 2021; Varey 2010), new contexts are emerging that surround consumer well-being like luxury marketing (Azzari, Dadzie, and Baker 2022; Batat 2022; Pai, Laverie, and Hass 2022), online impulsive and compulsive behaviors (Olsen, Huu Khoi, and Tuu 2022), and additional macromarketing metrics (Sirgy 2021). We argue kindness is an additional rich area of consumer well-being that macromarketers should be investigating.…”

Section: Discussionmentioning

confidence: 99%

The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion

Bradley

Anderson

Hass

2023

Self Cite

Social media influencers have received significant recognition for their marketing capabilities but are also identified as contributing to several negative societal consequences. This commentary explores social media influencers’ emergent role and associated practices in the spread of kindness to benefit the larger society. Informed by parasocial and construal level theories, we introduce the concept of kindness contagion and conceptualize social media influencers’ kindness contagion cycle. The framework includes six authentic kindness practice forms in which influencers are most likely to reinforce their kindness-embedded relationship (e.g., posts of encouragement to be kind and kindness meditations). By integrating parasocial and construal level theories we go beyond the commonly discussed marketization capabilities for this actor to help generate insights into how a social media influencer can build an intimate, trusting relationship with their followers, to spread kindness among consumers. Practical and theoretical implications are also discussed in addition to future research directions.

“…For instance, previous research has ignored how luxury goods can utilize sustainability as a strategy (Athwal et al 2019) while preserving craftsmanship so as to contribute to people's well-being. In contrast, a study by Pai, Laverie, and Hass (2022) draws on Sirgy's (2021) call for further research focusing on social well-being. The idea is to examine how sustainable luxury consumption affects social-environmental well-being, which is defined as a subset of social well-being based on the “appraisal of one's circumstance and functioning in society” (Keyes 1998, p. 122).…”

Section: Beyond Sustainable and Ethical Luxury: A Tlr Approachmentioning

confidence: 99%

Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being

Batat

2022

This article lays the foundations for an emerging research stream introducing a new framework: transformative luxury research (TLR). The framework conceptualizes the relationship between the luxury ecosystem and people's well-being, which is affected by the interaction between luxury production and consumption entities as well as macroenvironment elements. The TLR framework lies at the intersection of luxury research, macromarketing literature, and transformative consumer research. The framework focuses on the well-being of individuals and communities involved in the luxury field. TLR provides a holistic view of how interactions between the luxury consumption sphere, including different profiles of consumers, and the entities of the luxury production sphere (e.g., employees, suppliers, organizations, and communities), are shaped by macro-level luxury stakeholders. Among them are institutions, public policymakers, academics, and technology firms. How do they all affect the individual and collective well-being at the economic, cognitive, emotional, and social levels? This framework helps scholars embrace a transformative luxury research mindset to advance the literature examining the impact luxury has on people's well-being.