Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving

Ye, Lilly; Gai, Lili; Youssef, Eyad M.; Jiang, Tao

doi:10.1080/08911762.2018.1564161

Cited by 4 publications

(2 citation statements)

References 66 publications

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“…This study henceforth helps to undertake such efforts by providing a basis for a better understanding of how eWOM could influence the purchase intention of consumers towards mobile phones, particularly among older people. This research also complements previous consumer behavior studies particularly those that are tech-savvy (e.g., Ye et al, 2019;Shah et al, 2019). Findings will help strengthen the existing practice of advertisement for mobile phones while strategizing further advancement based on the newly learned insight from this report.…”

Section: Implications and Future Recommendationssupporting

confidence: 61%

Modern Technology for Old-Fashioned Users: The Power of E-Wom (Electronic Word of Mouth) on Mobile Phones Purchase Among Older Generations

Ula Ananta Fauzi,

Hj. Ahmad,

Idris

et al. 2023

J. Eng., Manag. Inf. Technol.

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The intention to purchase a mobile phone can be influenced either internally or externally. This study investigates the influence of electronic word of mouth (eWOM) particularly the source’s expertise, the source’s trustworthiness, the richness of message content, strength of advocacy, and tie strength towards such intention among consumers from the older generation. Compared to the younger generation, the possibility of older consumers having higher purchasing power is likely and without many people being aware of it. Some of them are interested in new technologies that will not want to be left behind. They are willing to learn and know more. Empirical data analysis involving 180 respondents aged more than 50 years old showed that the hypothesized relationships were all supported. Findings suggested that older consumers were more prone to act on their purchasing intent with credible eWOM recommended by others whom they trust. They are also attracted by strong emotional appeal from highly informative messages delivered through eWOM.

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Section: Implications and Future Recommendationssupporting

confidence: 61%

Modern Technology for Old-Fashioned Users: The Power of E-Wom (Electronic Word of Mouth) on Mobile Phones Purchase Among Older Generations

Ula Ananta Fauzi,

Hj. Ahmad,

Idris

et al. 2023

J. Eng., Manag. Inf. Technol.

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show abstract

“…Existing studies show that the sense of presence can enhance customers' trust [27], reduce their worries about merchants and commodities [28], and thus stimulate consumers' impulsive buying. The high sense of presence caused by interaction makes consumers consciously immersed in the online shopping scene and generate a pleasant psychological feeling, which is easier to stimulate impulsive buying.…”

Section: Research Hypothesismentioning

confidence: 99%

Research on Online Shopping Addiction Based on Flow Theory

Jiang

2022

Eco Man Inf

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From the perspective of consumer experience, this study constructs the influence model of flow experience on online shopping addiction, analyzes and discusses the influencing factors and mechanism of irrational purchasing of domestic consumers in the context of online shopping. Through the empirical test of the model, it is confirmed that in the process of online shopping, creating or improving the sense of immersive presence, enhancing consumers' focus and time distortion can positively affect impulsive buying. The exploratory behavior of consumers promotes their learning and rational thinking, but inhibits their impulse to buy. Impulsive buying fully mediates the relationship between presence, concentration and time distortion, while behavioral repetition moderates the relationship between impulse buying and online shopping addiction. This study confirmed the importance of extreme shopping experience on irrational purchase decision, clarified the mechanism of the influence of each dimension of flow experience on irrational purchase decision, and provided a new idea for the study of consumers' irrational purchase.

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E-guanxi: Theoretical underpinnings and scale development

Zhou,

Hyman,

Liu

et al. 2024

International Journal of Market Research

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China is now a world-leading e-commerce market. As a result, studies to deconstruct online relationships in China can inform marketing scholarship and practice. Hence, our primary goal is to create an improved e-tailing-centric e-guanxi scale to assess guanxi in online B2C and C2C commerce contexts. We also explore and confirm the factors contributing to and stemming from e-guanxi. Two survey-based online studies of Chinese university students were used to test a PLS-SEM model with e-guanxi as the central construct, online communication as the antecedent, and buyer satisfaction, word-of-mouth, and repurchase intention as the consequents. By informing e-guanxi-enhancing strategies, this research can provide insights into e-guanxi’s effect on Chinese e-tail markets and help identify the best e-guanxi-enhancing practices.

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Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving

Cited by 4 publications

References 66 publications

Modern Technology for Old-Fashioned Users: The Power of E-Wom (Electronic Word of Mouth) on Mobile Phones Purchase Among Older Generations

Modern Technology for Old-Fashioned Users: The Power of E-Wom (Electronic Word of Mouth) on Mobile Phones Purchase Among Older Generations

Research on Online Shopping Addiction Based on Flow Theory

E-guanxi: Theoretical underpinnings and scale development

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