2014
DOI: 10.2139/ssrn.2444708
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Loudness War: How Record Labels Compete for Consumer Attention

Abstract: In markets with thousands of products, firms cannot take it for granted that consumers are even aware of their articles' existence. Advertising and actions to attract consumer attention are therefore integral components of a firm's competitive toolbox. We study firms' behavior in a perfect example for such a market: The music industry, in which consumers can choose from a plethora of albums and songs. We study a specific strategic instrument of firms, single releases, applying unique micro-level data. Arguing … Show more

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Cited by 2 publications
(1 citation statement)
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“…Evidence in support of the 'louder is better' argument [12] for audio includes experimental results indicating that louder oration is more compelling [21], and that a relationship between loud music and elicited emotion exists [16], [22]. Schubert devised a computer-based experiment that tracked the perceived emotion conveyed by four romantic musical pieces using 67 volunteers that spanned a wide demographic range of age, gender, and musical expertise [22].…”
Section: Introductionmentioning
confidence: 99%
“…Evidence in support of the 'louder is better' argument [12] for audio includes experimental results indicating that louder oration is more compelling [21], and that a relationship between loud music and elicited emotion exists [16], [22]. Schubert devised a computer-based experiment that tracked the perceived emotion conveyed by four romantic musical pieces using 67 volunteers that spanned a wide demographic range of age, gender, and musical expertise [22].…”
Section: Introductionmentioning
confidence: 99%