Lost in digitization: The physical format of creative work affects authenticity perceptions.

Groth, Oden H.; Block, Lauren; Newman, George E.

doi:10.1037/aca0000628

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Physical Versus Digital Products1

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2024

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“…This was due to the control the physical object afforded compared to the digital object. Using creative work as a context, Groth et al (2023) found that physical versions are viewed as more authentic versions of a creative work as they are imbued with the essence of the creator. This effect is stronger if the user feels closer to the creator.…”

Section: Physical Versus Digital Productsmentioning

confidence: 99%

A review of touch research in consumer psychology

Krishna,

Luangrath,

Peck

2024

J Consum Psychol

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This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information, touch for haptic pleasure, and touch for nonhaptic functional reasons. We then elaborate on research considering work compensating for actual touch through various mechanisms including device‐mediated touch and imagery processing. Next, we examine interpersonal touch followed by a discussion on touch in sensory words and textual paralanguage. The authors note various avenues for future research in haptics with the aim to encourage research in consumer psychology and marketing.

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Section: Physical Versus Digital Productsmentioning

confidence: 99%