“…Conversely, Doubters are those change participants who may never recognize or acknowledge personal benefit from the change (e.g., Kanter, ), although they still may see momentum through social interaction and sense‐making activities (Gioia & Chittipeddi, ). However, Defectors likely react to perceived or actual changes as the implementation unfolds, using their early experiences as a comparison standard for later experiences (Parker & Grandy, ). As a result, these individuals are more likely to withdraw their inputs and attention with the realization that the personal benefits they once perceived have now dissipated.…”