“…We built our counterfactual groups using the firm‐, country‐, and disaster‐specific characteristics that the extant literature has identified as predictors of the magnitude of company giving. We included six groups of firm‐specific variables following studies on corporate disaster giving and broader nonmarket strategy (Ballesteros et al, ; Dorobantu, Kaul, & Zelner, ; Kaul & Luo, ; Luo, Zhang, & Marquis, ; Madsen & Rodgers, ; Muller & Kräussl, ; Patten, ; Tilcsik & Marquis, ; Zhang & Luo, ). Additionally, we included a variable measuring the experience of the firm working with NPOs, as this may increase willingness and ability to use an NPO to channel aid (Gatignon & Capron, ; Gulati & Gargiulo, ; Selsky & Parker, ).…”