2007
DOI: 10.1037/0096-3445.136.2.289
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Looking forward, looking back: Anticipation is more evocative than retrospection.

Abstract: The results of 5 experiments indicate that people report more intense emotions during anticipation of, than during retrospection about, emotional events that were positive (Thanksgiving Day), negative (annoying noises, menstruation), routine (menstruation), and hypothetical (all-expenses-paid ski vacation). People's tendency to report more intense emotion during anticipation than during retrospection was associated with a slight, but only occasionally significant, tendency for people to expect future emotions … Show more

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Cited by 211 publications
(193 citation statements)
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References 55 publications
(55 reference statements)
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“…At the time of recall, people tend to be in a cold state and have difficulty imagining the visceral discomfort they experienced while in a hot state. However, the dread associated with an anticipated return to the aversive experience may reinstate the hot state, consistent with prior findings that people experience more intense emotions during anticipation rather than retrospection (Van Boven & Ashworth, 2007). This re-activation of the hot state would then make it easier to vividly remember how painful the experience truly was.…”
Section: When Expected Repetition Makes the Past Seem Worsesupporting
confidence: 68%
“…At the time of recall, people tend to be in a cold state and have difficulty imagining the visceral discomfort they experienced while in a hot state. However, the dread associated with an anticipated return to the aversive experience may reinstate the hot state, consistent with prior findings that people experience more intense emotions during anticipation rather than retrospection (Van Boven & Ashworth, 2007). This re-activation of the hot state would then make it easier to vividly remember how painful the experience truly was.…”
Section: When Expected Repetition Makes the Past Seem Worsesupporting
confidence: 68%
“…Future research might follow up on this self-serving aspect more directly by examining people's emotions (and the beliefs about those emotions) at the time they experience them using, for example, methods of experience sampling (Scollon et al 2003) or day reconstruction (Kahneman et al 2004). Such methods may shed light on whether emotion appraisals are immediately skewed to the positive or become progressively more positive with the passage of time (Mitchell et al 1997;Van Boven and Ashworth 2007).…”
Section: Discussionmentioning
confidence: 99%
“…For instance, people tend to experience stronger emotions, both positive and negative, when anticipating events than when recalling them (Van Boven & Ashworth, 2007). The emotional impact of past events is blunted by the passage of time and what may once have been strong emotions fade to merely average ones.…”
Section: Discussionmentioning
confidence: 99%
“…Perhaps the most basic bias introduced by this reconstruction process is that one's immediate online evaluation of a stimulus is likely to be imperfectly correlated with one's more distant recall of an experience (Johnson & Sherman, 1990;Van Boven & Ashworth, 2007). Whenever two variables are imperfectly correlated, extreme scores on one variable tend to be matched by less extreme scores on the other variable (Galton, 1886).…”
Section: Introductionmentioning
confidence: 99%