“…], as well as age, income, and education of the population" (p. 301). These studies were concerned with whether FB popularity for city pages resulted from effective SM communications or were due to general city popularity (e.g., Paris over Helsinki; Hartmann et al, 2013;Sáez-Martin et al, 2014;Mainka et al, 2015). Prevalence of population and tourism context-based articles (determined by agency-type studied) suggests the wide empirical applicability of government SM; another identified emerging agency-type category were department campaigns and initiatives (Lee, 2014;Soon and Soh, 2014) rather than agency-wide FB pages, though this applied to a small selection of studies within the Asian region.…”