In roll forming a wide flat channel, problems were experienced with wrinkling, or 'oil canning' in the web. This is a common shape problem in roll forming wide panels that have flat regions in the profile. Coils from four different suppliers were used in production; with three of these, wrinkling could be controlled, but one coil had to be discarded. Tensile tests performed on all materials did not identify major differences in the coils although one material showed a slight indication of ageing. Free bending tests were performed with a new standalone bend tester specifically developed for material characterisation on the shop floor. The bending tests performed on strips cut in the longitudinal direction showed a greater difference between coils; the material giving unacceptable wrinkling had a significantly higher moment curvature characteristic indicating substantial ageing. All materials showed some coil set and the bending properties depended on the direction in which the specimen was bent, i.e. in the same or opposite direction to the coil set. A finite element analysis was performed on the process which indicated significant plastic deformation in the flange, but very little in the web. Possible links between the unusual bending behaviour and oil canning in the web are suggested and the work indicates the desirability of performing free bending tests in addition to the customary tensile testing in roll forming applications.