We explore possible pathways for the creation of ultracold polar NaK molecules in their absolute electronic and rovibrational ground state starting from ultracold Feshbach molecules. In particular, we present a multi-channel analysis of the electronic ground and K(4p)+Na(3s) excited state manifold of NaK, analyze the spin character of both the Feshbach molecular state and the electronically excited intermediate states and discuss possible coherent two-photon transfer paths from Feshbach molecules to rovibronic ground state molecules. The theoretical study is complemented by the demonstration of STIRAP transfer from the X 1 Σ + (v=0) state to the a 3 Σ + manifold on a molecular beam experiment.