Logistics transformation on grain and oilseeds markets during the war in Ukraine: Marketing approaches and strategies

Abstract

The Russian military invasion has caused a collapse in food supplies from Ukraine to world markets. The transformation of Ukrainian export logistics has been carried out under critical conditions and extremely limited deadlines. This article evaluated the transformations in logistics in the grain and oilseeds markets due to the war, discussed the impact of international agreements on export and logistics supply chains, and proposed marketing strategies for the trade of grain, oilseeds, and related products during wartime. The authors employed various general scientific and special methods and approaches, including a systematic approach, abstract-logical and graphic methods, retrospective and comparative analysis, correlation-regression analysis, and forecasting methods. A periodisation of the export logistical transformation due to the war was used. It included the following stages: the collapse of logistics; the growth of exports due to the impact of international agreements; and the operation of an alternative Ukrainian maritime corridor with the support of international partners. The significant impact of production and sales transformations caused by the war on the growth of wheat export logistics costs for various supply bases was demonstrated. The authors concluded that the export logistics risks were primarily mitigated by low grain and oilseed prices for agricultural producers. An assessment of the grain, oil crops, and processing products export market in Ukraine was also provided. The development of effective marketing strategies was highlighted. The practical value of the study lies in the use of the research results for developing marketing strategies for enterprises and European cooperation development projects in the agrarian sector