Logistics customer service and customer satisfaction: Importance‐based segments for motor carriers
Michael S. Garver,
Zachary Williams
Abstract:The current research presents a middle‐range theorization of logistics customer service attributes predicting overall customer satisfaction for motor carriers. Latent class regression (LCR) analysis was employed to identify importance‐based segments by examining the relationships between logistics customer service attributes and overall satisfaction as measured by the American Customer Satisfaction Index. LCR analysis identified three importance‐based segments, including a segment focused on basic logistics se… Show more
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